The Deli Creative
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Digital Media Manager - User Experience

Design of a content management system for digital signage solutions including scheduling content channels across multiple locations. The system would need to support menu boards, kiosks, and navigation displays. User experience design, product design, SAAS, software

 
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Digital Media Manager

Design a content management system for complex digital signage solutions including scheduling content channels across multiple locations. The system would need to support menu boards, kiosks, and navigation displays. 


Client: Popstar Networks   |   The Deli Team: Meredith   |  Date: 2010-2012


 

The digital media manager is a SAAS content management platform. It is unique in it's functionality due to the demands of enterprise requirements for in-person displays. Unlike scheduling content for the web, the platform is designed to send content to multiple screens in multiple locations.  

As the sole user experience designer on the team, I was responsible for the creating the framework the the software, user interface, user research, and user stories. 

I worked directly with the product manager on a daily basis to help create product and experience requirements. This process was incredibly valuable as a young design to fully understand how an idea for a feature moves through the business and development life cycles. 

I created the diagram above to help our clients understand a new feature, Channels, that drastically changed how we scheduled content. While the scenarios and features possible within the software could become daunting to users, we made a point to take a step back and give simple high-level overviews of what was possible.  

I created the diagram above to help our clients understand a new feature, Channels, that drastically changed how we scheduled content. While the scenarios and features possible within the software could become daunting to users, we made a point to take a step back and give simple high-level overviews of what was possible.  


 
A quick sketch outlining the key features of our software which was included in many client-facing presentations. 

A quick sketch outlining the key features of our software which was included in many client-facing presentations. 

 

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On a daily basis, sketching ideas for this platform was my unbreakable habit. Whether on paper, whiteboard, or creating digital mockups these quick sketches gave me the tools to build strong and reliable relationships with our development team. 


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The above workflow shows the major steps of a customer setting up a new digital signage network. From low-fidelity post-it notes to user stores, development, and user testing we carried the same scenarios through our design and development process. The experience map shows the same scenario mapped to the functional and emotional experience that a particular persona would take through the scenario. By mapping out the key touchpoints, we were able to pinpoint areas to improve for each user group. 


The flow above is an example of a quick flow and wireframe document that I would use to communicate new ideas to the team. From there, many iterations increasing in fidelity would follow. Sharing concepts early and quickly with the team was the key to success with this product.